USA 94 was a weird World Cup. In the
end, it was the first “expansion” World Cup to be held in a place
where football had yet to take root. People might question the wisdom
of holding the World Cup outside one of the traditional heartlands of
the World Cup. But since then, there have been “expansion” World
Cups to Japan, South Korea, South Africa, Russia, Qatar and the USA
again. There will be World Cups held in Morocco – which may well be
a world power for football eventually – and Saudi Arabia in the
coming years.
1994 captures the USA in an interesting
position. The Cold War had just ended. America seemed to be going
downhill, and plenty of pop culture around that time captures the
mood of despair of the Reagan years amongst the underprivileged
people of the USA. But even though the decision to award the World
Cup to the USA took place in the 1980s, during the Cold War, the USA
was at the peak of its power, even though we didn't know it at that
time. There was a lot of goodwill towards the USA, and when their
team surpassed expectations to qualify from their group, they
unexpectedly became very popular.
Throughout the years, the identity of
the USA team was that of the plucky underdogs who triumphed against
adversity. And this identity was forged in the USA 1994 team, the one
that nobody gave a chance to at first. There were notable instances
of on-field violence: an American player getting elbowed and getting
a Brazillian sent off. And Andres Escobar's own goal leading to his
team getting eliminated early, sent back home, and he got murdered
back in Colombia. But people sat up and took note that the Americans
had that one quality that had always been their saving grace: grit.
Colombia's elimination was a sad story,
because it was the end of a golden generation, who, like Belgium in
2018, could see a small country do a plucky underdog story. Instead,
the underdogs were the USA. Colombia could have hosted the World Cup
in 1986, but they couldn't ensure that the country was safe enough
and so Mexico had to step in. It's possible that Colombia's failure
to host the World Cup cast a big shadow on the prospects that South
America would ever host the World Cup again. After that, South
America only hosted the World Cup once more, in Brazil's ill fated
2014 World Cup. In contrast, before 1986, South America hosted the
World Cup in 1930, 1950, 1962 and 1978, roughly once every 15 years.
The national team had Carlos Valderrama, Freddie Rincon and Faustino
Asprilla. It should have done better, and they managed to reach the
quarter finals in 2014, probably this is what that golden generation
should have done. There was another group that was identified as the
group of death. In truth, their group, with USA as the hosts, Romania
as an underdog and Colombia as a great dark horse should have been
considered as the true group of death.
Maradona had been the big story of the
last 2 World Cups. In 1986, he was the king, who almost
single-handedly won the World Cup. He managed to win games against
defenders who spent the entire game kicking lumps out of him. Given
how brutally he was treated, it wasn't entirely surprising that he
had a relatively short career, and his body broke down, where the
pressures and drug addictions basically ensured that his post-Napoli
career would be nothing more than an appendix. But it was surprising
how well he played in the first 2 games of USA 1994, before he got
caught for doping.
USA 1994 was also unusual because 2 of
the teams which reached the semi-finals were dark horses: Bulgaria
and Sweden. Romania was also another big underdog. We thought that
Colombia was going to be one of the dark horses but we were wrong. It
was also unusual because neither England nor France was there.
However, this would be the beginning of a great era for France,
leaving aside the 2010 France shit show.
USA 1994 was a success, but admittedly
expectations were very low. The football was more free flowing, and
it was the beginning of a new era in football, where attackers were
better protected, the game was more free flowing and athletic, and
the attackers were cleverer. There was a run of decent-to-great
tournaments in WC USA 94, Euros England 1996, WC France 1998 and
Euros Benelux 2000. They had good star players, and good attacking
teams. Attendances were very high. It resembled the Simpsons, where
there was a lot of chaos and dysfunction, but ultimately things were
optimistic.
The 1994 World Cup felt like a new
beginning in many ways. It was the first truly post Cold War World
Cup. 1990 had been won by a Germany that had yet to re-unite,
contested by a Yugoslavia that had yet to Balkanise, and a USSR that
had yet to fall apart. The World Cup would lose the magic that it had
in the 1960s and 1970s, it would get replaced by a sleeker, more
commercial but less innocent product. The football was good, but the
surprises were eliminated. We would not see stars from other parts of
the world that got unearthed at the tournament: scouting networks
became so good that people no longer got surprised by the emergence
of new talents.
It's striking how many of the stars of
USA 94 were from the Barcelona dream team. Romario, Hagi, Stoichkhov.
In spite of the underdogs, the final had the usual suspects: the
greatest football nation, Brazil, faced the country with the greatest
football league, Italy. Funnily enough, Italy barely deserved to win
the 1982 World Cup, was eliminated by Argentina in a shock result in
1990, as hosts, and failed to win the 1994 World Cup because of
penalties. Was eliminated in the final in Euros 2000. They were
eliminated by South Korea, in a referee scandal in World Cup 2002. I
didn't think they deserved to win in 2006, but in a way, it was some
compensation for all the bad luck that they had over the years.
Brazil had one of their great eras. The finals in 1994 was a replay
of that famous 1982 football match where Italy upset Brazil. It was a
match that proved that the system was much more powerful than great
individual players.
USA gave birth to a football culture,
where it was centered around the more liberal and immigrant half of
the USA. The Barack Obama USA. It was very international, and
immigrant communities were as much likely to support their own
foreign countries as the Americans. It gave rise to the famous
saying, “poor Americans, always playing away”. Football resembled
what it was in Singapore: people watching at odd hours, and
supporting European teams. IT was not really a recipe for success.
But there was always potential for growth. On the fandom side, the
USA had a great future.
When it came down to the on-field side
of the equation, things are a little grimmer. Football became this
country club sport, where people charged large amounts of money for
kids to participate in it. It never got taken seriously.
The truth is that USA 94 wasn't just
supposed to be the dawn of football in the USA, that period of time
was a period of reform, following the Heysel and Hillsborough stadium
disasters. There were rules that were introduced that were positive,
like the back pass rule and 3 points for a win instead of 2. This
made the game more attacking and positive. But it also made the game
more elitist, and turned football into a winners take all sport.
The powers of countries in the sport
are very lop sided. There are only 8 countries which have won the
World Cup. Of these countries, Uruguay probably were a little lucky
to win 2 World Cups, even though they were the “it” team of the
1930s. 1950 was Uruguay upsetting Brazil to win, and 1954 was West
Germany upsetting the Hungarians to win. Those were the last few
times the dark horse won the World Cup. Uruguay went back to being a
small backwater country, but Germany grew to become a major power in
football. Otherwise, the great powers were the usual suspects:
France, Germany, Brazil, Argentina, Spain, France and England. Italy
is in danger of dropping out of the ranks of the greats.
It is very hard for other countries to
break into this club. It is also very hard for countries to create a
great league. Although it is true that sport washing has taken place.
During the 1990s, PSG, Manchester City and Chelsea were relatively
average clubs. All 3 of them have been bought over by rich oil sheiks
and achieved great success on the football field. The English Premier
League was very young when 1994 happened, but they were poised to
succeed in the long run, because of their ability to reach out to
people all around the world. Paris and London became great magnets
for footballing talent all over the world. Pele, on the eve of USA
1994, made 2 infamously bad predictions. He predicted that Colombia
would win the World Cup, when in fact they were knocked out in the
first round.
European leagues had always dominated
world football, but from around 1992 onwards, because of commercial
deals and TV money, the disparity became even more pronounced. The
English Premier League managed to extract the most money from the
game. Serie A at that point had a lot of great teams, and was a
genuinely competitive league which attracted the great players from
all over the world, but that was because the football clubs were
bankrolled by plutocrats. There was the traditional big 3, like AC
Milan, Inter Milan and Juventus. But there were also other great
clubs like Napoli, Lazio, AS Roma, Parma, Sampdoria, Fiorentina.
Teams like Brescia even occasionally had the big stars. After the 5
year ban following the Heysel stadium disaster, English teams never
really dominated the European Cup like they used to, but they are
making their presence felt in Europe. However, in the 90s, they were
very weak in Europe, and Man United winning the Champion's League in
1999 felt like a great big underdog story.
So the USA 94 to me represented 3
things. It represented the introduction of football into the USA. It
hasn't really exploded. The USA was the big sleeping giant in
football and in many ways it is still sleeping, but it is a country
with a lot of football potential. In many ways, Pele was right when
he predicted an African winner of the World Cup. Football is
essentially a working class, developing country sport. That's why
Brazil and Argentina excel at it and that's why the USA and England
don't. But a lot of European countries have an immigrant underclass,
which is a great raw ingredient for producing great footballers.
In the USA, you couldn't put the
migrants and the underclass to work on the sport. And football
couldn't divorce itself from the college sport system. It was too
expensive and too exclusive. If the US could make those things work
for them, there's no telling how well they could do in the future.
The good news is that Christian Pulisic is playing for AC Milan. The
bad news is that AC Milan is no longer a great football team.
The other thing it represents is the
globalisation and its effects on the sport. The commercialisation,
and possibly FIFA evolving into some kind of a kleptocracy.
I have yet to see what this World Cup
tournament is going to turn out to be. It could possibly be one of
the more infamous ones, like Argentina 1978. South Korea and Japan in
2002 was also a bit of a fiasco with the refereeing scandals, but at
least it was fun to see a lot of big countries eliminated early. This
one has ICE raids and
The USA team has just beaten Paraguay
4-1. It's a great result for them, and there is this promise that
Pochettino could bring the team deep into the tournament. It would be
great to see them do well. I also hope that England will do well in
this tournament. Otherwise, this tournament is also related to the 2
themes of USA 1994. The development of football in the USA, and how
it's become some kind of alternative pop fandom whereby teams from
Europe are cool but easy to love (but no love for Major League
Soccer). The USA being a rainbow nation that doesn't really have home
fans and a local following of local teams.
And the other big theme this time is
that there is this great big backlash against globalisation. Sadly
but unsurprisingly, there has been ICE raids on some of the football
teams, and a Somali referee banned from entering the USA. There has
also been England's kit being stolen from their camp in Kansas City.
Not much surprise there, considering that Trump can barely stop
himself from fucking it all up.
We didn't really expect that the USA
would be MAGA country for the 2026 World Cup, but it's a fait
accompli and you just have to get on with it. There are some people
from the Muslim World and they are sour that European teams have
protested against the human rights records.